• Format: Online, self-paced course

  • Length: 2 hours of video content

  • Includes: 36 lessons

  • Best for: lawyers and law firms exploring value pricing

  • Price: £245

What is this course?

Pricing for Value is an introductory course for UK law firms and lawyers who want to understand value pricing in practical terms. It explains what value pricing is, why the billable hour creates problems for firms and clients, and what a more commercially sound pricing approach can look like in practice.

Who is this course for?

This course is for lawyers and law firms who know the billable hour is not working for them, their lawyers, or their clients, but are not yet clear on what should replace it. It is particularly useful for partners, founders, and legal professionals who want to improve pricing confidence, strengthen client conversations, and understand what value pricing looks like in the real world.

Enrol today

  • Partners who want a more commercially sound business model

  • Founders building firms around value, not time

  • Lawyers who want to explain fees with more confidence

  • Firms looking to move away from the hourly rate

  • Legal professionals who want a practical introduction to value pricing

What will you learn?

Inside this course, you will learn how to:

  • understand what value pricing is and what it is not

  • challenge common myths about pricing legal services

  • recognise what good pricing practice looks like

  • think more clearly about a real alternative to hourly billing

  • start approaching pricing as a commercial skill, not an administrative exercise

Course curriculum

  1. An introduction

  2. What is value pricing?

  3. Busting Some Myths

  4. What Good Looks Like

  5. Getting It Right

  6. Ditching Your Timesheets

About this course

  • £245.00
  • 2 hours of video content
  • 36 Lessons

What makes this course different?

This course was built specifically for the legal profession. It does not treat pricing as a spreadsheet exercise or a generic sales problem. It addresses the commercial reality of law firms, the habits created by hourly billing, and the mindset shift required to move toward value pricing with confidence. In short, it is practical legal pricing training, not recycled business advice with the word “lawyer” added to it.

Frequency Asked Questions

  • What is value pricing in a law firm?

    Value pricing is an approach to pricing legal services based on the value of the outcome, the importance of the matter, and the client’s commercial reality, rather than the time spent doing the work. In a law firm, it means moving away from treating time as the measure of worth and thinking more clearly about what clients are actually buying.

  • Is this course suitable for partners and firm founders?

    Yes. This course is particularly relevant for partners and founders because pricing is not just an administrative issue. It is a leadership issue, a commercial issue, and a client relationship issue. If you are responsible for profitability, positioning, or the way your firm explains and defends its fees, this course is for you.

  • Is this course useful if my firm still bills by the hour?

    Yes. In fact, that is exactly when it is most useful. Most firms do not move away from hourly billing overnight. This course helps you understand value pricing properly, challenge the assumptions behind time-based billing, and start thinking more clearly about what a better business model could look like in practice.

  • Does this course explain alternatives to timesheets?

    Yes. The course addresses the limits of timesheets and explains why time recording is often mistaken for sound pricing strategy. It helps lawyers understand why timesheets shape behaviour, how they distort value, and what a more commercially sensible approach can look like.

  • How long does the course take to complete?

    The course includes 2 hours of video content across 36 lessons. It is designed to be completed flexibly, so you can work through it at your own pace around the demands of practice.

  • What makes this course different from general pricing training?

    Most pricing training was not built for lawyers. It often treats pricing as a generic business problem and ignores the habits, pressures, and assumptions created inside law firms. This course is different because it is built specifically for the legal profession, with a practical introduction to value pricing that reflects how lawyers actually work, price, and talk to clients.