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Format: Online, self-paced course
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Length: 7.5 hours of short video lessons
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Includes: 137 lessons, exercises, and reading materials
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Best for: Lawyers who want to win more work and strengthen client relationships
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Price: £495
The BD Breakthrough Blueprint®️
The BD Breakthrough Blueprint® is an online business development course for lawyers. It helps lawyers improve business development skills, strengthen client relationships, and win more work. The course includes 7.5 hours of short video lessons, exercises, and reading materials, so lawyers can learn at their own pace around a busy schedule.
Built for busy lawyers
Who is this course for?
The BD Breakthrough Blueprint® is an online business development course for lawyers, including associates, partners, and other legal professionals who want to improve business development skills, build client relationships, and win more work.
What will you learn?
The BD Breakthrough Blueprint® teaches lawyers how to build stronger client relationships, improve commercial confidence, and win more work in a more structured way. It covers practical business development skills that help lawyers move beyond generic sales advice and become trusted advisors clients want to instruct. You will learn how to approach client conversations more effectively, communicate value more clearly, and make business development a more consistent part of practice.
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A repeatable approach to business development
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More confidence starting BD conversations
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Better habits for following up consistently
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Stronger client conversations that lead to more work
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Communicate your value more clearly
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Create more opportunities from your network and existing relationships
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Win more work without sounding forced or sales-led
What makes The BD Breakthrough Blueprint® different?
The BD Breakthrough Blueprint® was built specifically for lawyers. It is not generic sales training dressed up for the legal profession. It gives lawyers a practical approach to business development, grounded in the commercial reality of law firms and designed to help them become trusted advisors, not script-following sellers.
Why this works for busy lawyers
At Legal Balance Institute, we know lawyers have competing priorities, so we've built The BD Breakthrough Blueprint®️ with this in mind.
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Short video lessons you can complete between client work
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Self-paced learning at home, in the office, or on the move
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A structured framework you can return to and apply in real conversations
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Practical tools, templates, and exercises to turn learning into action
Course curriculum
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Meet Your Trainer - Scott Simmons
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Trends and the Need for Change
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What is Business Development?
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Why this is important.
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What you will learn in this course.
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M.I.R.A.C.L.E. Mindset Acronym
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Mindset Introduction
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M is for MIND
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I is for IMMOVABLE
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R is for RISE
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A is for ADVANCE
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C is for COURAGE
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L is for LIFESTYLE
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E is for EXECUTION
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Summing Up M.I.R.A.C.L.E. Mindset
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MIRACLE MINDSET QUIZ
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Carol Dweck Wikipedia Link
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Atomic Habits by James Clear Link
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Introduction to P.R.E.C.I.S.I.O.N. Selling
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P is for Pitch - Introduction
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P is for Pitch - Ideal Client Type - Exercise
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Segmenting Clients Guide
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P is for Pitch - Pains, Goals and Outcomes - Exercise
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P is for Pitch - Client Stories - Exercise
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P is for Pitch - Elevator Pitch - Exercise
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P is for Pitch - One Line Opener - Exercise
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P is for Pitch - Final Thoughts
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R is for Research - Introduction
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R is for Research - Initial research
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R is for Research - Gap Analysis & Segmentation
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Your Guide to Segmenting Clients
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Gap Analysis Template
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R is for Research - Referrals, Niches & More
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R is for Research - Ranking - Exercise
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ABC Ranking Guide
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R is for Research - Rapport
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R is for Research - Your Offering
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R is for Research - Ideal Clients - Exercise
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R is for Research - Look inside your own legal business
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Research Quiz
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R is for Research - Final Thoughts
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E is for Encounter - Introduction
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E is for Encounter - Referrals
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E is for Encounter - Cross-selling
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E is for Encounter - Inbound
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E is for Encounter - Outbound
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E is for Encounter - Contact methods
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E is for Encounter - Exercise 1
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E is for Encounter - Exercise 2
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E is for Encounter - Exercise 3
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Encounter Quiz
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About this course
- £495.00
- 137 lessons
- 7.5 hours of video content
- Create a pipeline of opportunities
- Transform your career
- Become a Rainmaker
What other lawyers have said...
“Today’s session with Scott has been without a doubt the most worthwhile and productive initiative we have undertaken during my time with the firm.”
“There is no magic to providing legal services, but selling and serving the right clients in the right way is witchcraft, and Scott is teaching at Hogwarts.”
“The past 12 months of mentoring with Scott have been transformative for me personally and my business. He's helped me identify and define our niche firms value proposition and begin the progression to a value based model and away from the traditional hourly rate fee structure which our clients have embraced. He has given me the confidence to expand the team, maneuver myself into a business development and leadership role and enhance our offering in a way that is unrecognizable from when we first started working together. I'm so grateful to have found him and excited for the next stage of our journey together. ”
“Scott has generously inspired me to clarify my BD priorities at this early and important stage in my career. I would recommend his invaluable insight to any lawyer looking for exponential professional growth. ”
“I worked with Scott over the course of several months to learn and apply his precision sales technique. I wasn't new to sales, however I never applied this in the context of selling legal services and was looking for a methodology which would enable me to confidently acquire new clients. Scott’s methodologies are very clear and, crucially, repeatable. Selling legal services isn't quick or easy, but Scott doesn't pretend that it is. Scott's advice and support is paying for itself already. I highly recommend Scott to those lawyers who actually want to understand what it takes to sell legal services and get out there and do it. ”
Frequently Asked Questions
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Is The BD Breakthrough Blueprint® suitable for junior lawyers and associates?
Yes. The BD Breakthrough Blueprint® is well suited to junior lawyers and associates who want to build commercial confidence earlier in their career. If you have strong technical ability but limited exposure to business development, this course gives you a practical framework for building client relationships, understanding commercial conversations, and developing the habits that help lawyers win work over time.
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Is this business development course useful for partners and senior lawyers?
Yes. Senior lawyers and partners often know business development matters, but many have never been shown a practical, repeatable way to approach it. This course helps experienced lawyers sharpen client conversations, strengthen relationships, and build a more deliberate approach to winning work, rather than relying on reputation alone.
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How long does the course take to complete?
The course includes 7.5 hours of video content across 137 lessons, alongside exercises and reading materials. That gives you depth without forcing you to block out entire days to get through it.
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Does the course teach sales scripts?
No. The BD Breakthrough Blueprint® is not about turning lawyers into script-following sellers. It is designed to help lawyers develop a more practical, commercially aware, and consultative approach to business development so they can build trust, have better client conversations, and win work without sounding forced.
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Can lawyers complete the course around billable work?
Yes. That is one of the points. The course is built for busy lawyers, with short video lessons, exercises, and supporting materials that can be worked through at your own pace. It is designed to fit around the realities of legal practice, not ignore them.
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What makes this different from general business development training?
Most business development training was not built for lawyers. The BD Breakthrough Blueprint® was. It is grounded in the commercial reality of law firms, client relationships, and the pressures lawyers work under. Rather than offering generic sales advice, it gives lawyers a practical framework for becoming trusted advisors and building work in a way that feels credible in a legal setting.